Chipotle’s CMO Talks Food Innovation and Safety to Lure in Customers


Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and organic drinks. "Innovation is a hallmark," said Chris Brandt, the company's CMO. "We found out from suppliers that we are one of the few people still doing innovation." Today, the fast-casual chain...

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